Monday, 28 November 2016

Changes To Target Audience

As our film's plot follows the life of a 40 year old man, we decided that our target audience does in theory need to be higher than the 15-25 bracket. This is because we want our target audience to be able to relate to the characters experiences throughout the film and feel sympathy and empathy towards him. Therefore we have decided to raise it to 25-40 year olds as these are the ones who will relate as they will have/ may be going through marriage/divorce. We also will still somewhat target the 15 age bracket to 25 as these are the ones with the most disposable income who can take time to visit the cinema.









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